TY  - BOOK
AU  - Doyle,Gillian
TI  - Understanding media economics
SN  - 9781412930765 (hbk.)
AV  - P91 .D68 2013
U1  - 338.4330223 22
PY  - 2013///]
CY  - Los Angeles, California ; London
PB  - SAGE
KW  - Mass media
KW  - Economic aspects
N1  - Previous edition: 2002; Includes bibliographical references (pages [192]-212) and index; 1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- Index
ER  -