McQuail's reader in mass communication theory / 
 Reader in mass communication theory. 
edited by Denis McQuail. 
 - London :  SAGE,  2002. 
 - xxiv, 427 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761972420 0761972439 (PBK.) :  $45.42 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-Z3216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .M37 2002 P90  / .M37 2002 
<br/><br/><label>Dewey Class. No.: </label>302.2301