O'Guinn, Thomas C. <br/><br/>
Advertising and intergrated brand promotion / 
by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. 
 - 3rd ed. 
 - New Delhi :  Vikas Publishing House,  2002. 
 - xxxix,773 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9812431217 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.<br/>Advertising.