TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and intergrated brand promotion
SN  - 9812431217 :
PY  - 2002///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Advertising
KW  - Advertising media planning
KW  - sears
N1  - Includes index; Includes bibliographical references
ER  -