00990cam a22002892  4500001001100000005001700011008004100028020002000069040004500089100002300134245011200157250001200269260004800281300002500329500002000354504004100374591000900415650001700424650003200441650002400473700002000497700002400517908001100541989002100552999001100573952011600584000000035120230921134514.0050821s2002    xx            000 0 eng d  a9812431217 :c$  aYour Holding SymbolcYour Holding Symbol1 aO'Guinn, Thomas C.10aAdvertising and intergrated brand promotion /cby Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.  a3rd ed.  aNew Delhi :bVikas Publishing House,c2002.  axxxix,773 p. :bill.  aIncludes index.  aIncludes bibliographical references.  a2005 0aAdvertising. 0aAdvertising media planning. 7aAdvertising.2sears1 aAllen, Chris T.1 aSemenik, Richard J.  a050821  a20230822095114.0  c95d95  00104070acutlibbcutlibd2023-09-21l0oHF 5821 O'GUpBK0001135r2023-09-21 00:00:00t018550w2023-09-21yBK