Evans, Joel R. <br/><br/>
Marketing. / 
Joel R. Evans and Barry Berman. 
 - 4th. 
 - New York :  Macmillan,  1990. 
 - xxix, 933. :  ill.(some col.) 
 - The Macmillan series in marketing .
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0023344016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.