TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing.
T2  - The Macmillan series in marketing
SN  - 0023344016
PY  - 1990///
CY  - New York
PB  - Macmillan
KW  - Marketing
N1  - Includes glossary and index
ER  -