Chinhoyi University of Technology Library Search for 'su:"Consumer behavior -"'

Shopper, buyer, and consumer behavior casebook : theory, marketing applications, and public policy implications /

By Lascu, Dana-Nicoleta..
New Delhi : Biztantra, 2003 .
vii, 67p. , Casebook to accompany: Shopper, buyer, and cosumer behavior: theory and marketing applications. 8177224411

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Consumer behavior : building marketing strategy /

By Hawkins, Del I..
Boston : McGraw Hill, 1997 .
xxv, 760p. : , Includes index. 0256218951

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Consumer behavior : buying, having and being. /

By Solomon, Michael R..
New Delhi : Prentice-Hall, 2002 .
xvii,549p.: ill. , Includes indexGlossary. 8120321251

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Consumer behavior : concepts and applications /

By Loudon, David L..
New Delhi : Tata McGraw-Hill, 1993 .
xxii, 788p. 0070473811

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Effective marketing : creating and keeping customers /

By Zikmund, William G..
Minneapolis/St. Paul : West Publishing Company, 1995 .
xxxii, 604 p. : 0314042377 (teacher's annotated ed.) | 0314041621 (pbk. : alk. paper)

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Consumer behavior : concepts and applications /

By Loudon, David L..
New York : McGraw-Hill, 1993 .
xxiii, 788 p. : 27 cm..
0070387672

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Consumer behavior in travel and tourism. /

New York : Haworth Hospitality Press, 1999 .
xix, 530 p. : 23 cm..
0789006103 (alk. paper)

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Fighting the banana wars and other fairtrade battles /

By Lamb, Harriet..
London : Rider, 2008 .
ix, 245 p. ; 23 cm..
9781846040832 (pbk.) | 1846040833 (pbk.)

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Consumers /

By Arnould, Eric J..
Boston : McGraw-Hill, 2002 .
xviii, 750 p. : 25 cm..
0256133603 (alk. paper)

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Tourism behaviour : travellers' decisions and actions /

By March, Roger..
Wallingford, UK ; | Cambridge, MA : CABI Pub., 2005 .
vii, 280 p. : 25 cm..
0851990215 (alk. paper)

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Consumer behavior /

By Blackwell, Roger D..
Mason, OH : Thomson/South-Western, 2006 .
xlii, 774 p. : , Previously published: Ft. Worth, TX : Harcourt College Publishers. 29 cm..
0324271972 (student ed.)

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Consumer tribes /

Amsterdam ; | London : Butterworth-Heinemann, 2007 .
xvii, 339 p. : 24 cm..
9780750680240 (pbk.) | 0750680245 (pbk.)

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Consumer behaviour : buying, having, and being /

By Solomon, Michael R..
Toronto : Pearson Canada, 2011 .
xiv, 591 p. : , Includes bibliographic references and indexes. 29 cm..
9780137018284 | 0137018282

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Consuming experience /

London : Routledge, 2007 .
xvi, 203 p. : 24 cm..
0415382432 (hard cover) | 9780415382434 (hard cover) | 0415382440 (soft cover) | 9780415382441 (soft cover)

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Effective marketing : creating and keeping customers in an e-commerce world /

By Zikmund, William G..
Australia ; | Cincinnati, Ohio : South-Western College Pub., 2002 .
xxix, 553 p. : 28 cm..
032406392X

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Consumer behavior : a strategic approach /

By Assael, Henry..
Boston : Houghton Mifflin, 2004 .
xxiii, 631 p. : 27 cm..
0618222154 :

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Consumer behaviour in tourism /

By Swarbrooke, John..
Amsterdam : Butterworth-Heinemann, 2007 .
ix, 428 p. : , Previous ed.: 1999. 25 cm..
0750667354 (pbk.) : | 9780750667357 (pbk.)

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Consumer behaviour

By Hogg, Gillian..
London : Henry Stewart Talks, 2012 .
1 streaming video file (22 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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The Buy Zimbabwe campaign : An assessment of the impact of import substitution strategy on consumer buyer behavoiur from 2007-2012 /

By Chitungo, Fibion..
2012 .
118 p. : cm..

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Learning & memory

By Costley, Carolyn L.,.
London : Henry Stewart Talks, 2014 .
1 online resource (1 streaming video file (33 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Social values and cross-cultural factors in consumer behavior

By Kahle, Lynn R..
London : Henry Stewart Talks, 2014 .
1 online resource (1 streaming video file (24 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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The helpfulness of user-generated product reviews a retailer ́ s perspective /

By Pan, Yue,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (29 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Global consumers and in-store promotions

By Schultz, Don E..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (50 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Customers, retail agglomerations and urban place marketing

By Teller, Christoph,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (40 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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An overview of strategically-focused retailing opportunities and challenges /

By Evans, Joel R..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (45 min.) : , Animated audio-visual presentation with synchronized narration.

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Foreign retailers in China the first ten years /

By Siebers, Lisa Qixun..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (29 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Word-of-mouth communication and opinion leadership

By Kimmel, Alan J..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (58 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Subcultures and socialization

By Peñaloza, Lisa..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (39 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Consumer behavior why we buy /

By Solomon, Michael R..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (74 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Affective decision-making

By Russell-Bennett, Rebekah,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (42 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Transformative consumer research

By Veer, Ekant,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (45 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Social media and consumer behavior

By Tuten, Tracy L.,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (31 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Motivation and self-concept

By Zaichkowsky, Judith Lynne,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (50 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Why we buy? "Culture" lecture

By Askegaard, Søren..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (44 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Gender and consumption

By Scott, Linda, M..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (39 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Neuromarketing and consumer neuroscience

By Reimann, Martin,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (17 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Personality and psychographics

By Bhatnagar, Namita,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (46 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Please touch how your sense of touch can influence marketing decisions /

By Peck, Joann,.
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (32 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Aesthetics and consumption

By Joy, Annamma..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (26 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Organizational buying

By Marshall, Greg W..
London : Henry Stewart Talks, 2013 .
1 online resource (1 streaming video file (47 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Consumer behaviour

By Hogg, Gillian..
London : Henry Stewart Talks, 2012 .
1 online resource (1 streaming video file (22 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Supersizing and upselling in fast food restaurants and bars what responsibility have companies got if customers choose to consume too much fast food or too much alcohol? /

By Pratten, John,.
London : Henry Stewart Talks, 2011 .
1 online resource (1 streaming video file (54 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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Corporate reputation and responsibility tracking, and disaster recovery

By Macleod, Sandra,.
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (40 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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[Customer experience tracking]

By McClymont, Lynne,.
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (33 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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Customer satisfaction/dissatisfaction with a brief introduction to loyalty

By Oliver, Richard L..
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (32 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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Customer value analysis for product positioning & value-based pricing creating value for customers and profitable growth for your business /

By Gale, Bradley T..
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (40 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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Managerial responses to customer measurement

By Shaw, Robert,.
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (44 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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Satisfaction's consequences

By East, Robert,.
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (24 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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The voice of the customer

By Dutka, Alan F..
London : Henry Stewart Talks, 2008 .
1 online resource (1 streaming video file (47 min.) : , Animated audio-visual presentations with synchronized narration. | Title from title frames.

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Consumer behaviour

By Rettie, Ruth..
London : Henry Stewart Talks, 2010 .
1 online resource (1 streaming video file (28 min.) : , Animated audio-visual presentation with synchronized narration. | Title from title frames.

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