| 000 | 01100cam a22003132 4500 | ||
|---|---|---|---|
| 001 | 0000000409 | ||
| 005 | 20230921134515.0 | ||
| 008 | 050826s2004 000 0 eng d | ||
| 020 |
_a0070581940 _c$ |
||
| 040 |
_aYour Holding Symbol _cYour Holding Symbol |
||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban intergrated marketing communications perspective / _cby George E. Belch and Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aNew delhi : _bTata McGraw-Hill Publishing Company, _c2004. |
||
| 300 |
_axxvi,780 p. : _bill ; _ccm. |
||
| 440 | 5 | _a(The McGraw-Hill/Irwin Series in Marketing) | |
| 504 | _aIncludes bibliographical references and index) | ||
| 591 | _a2005 | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 |
_aAdvertising. _2sears |
|
| 700 | 1 | _aBelch, Michael A. | |
| 908 | _a050826 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c115 _d115 |
||