000 03974cam a2200577 a 4500
001 0000030855
005 20230921135730.0
008 080116s2009 caum b a001 0 eng
010 _a2008920956
020 _a141294838X
_q(hbk.)
020 _a9781412948388
_q(hbk.)
020 _a1412948398
_q(pbk.)
020 _a9781412948395
_q(pbk.)
035 _a(OCoLC)228363095
035 _a(OCoLC)228363095
_z(OCoLC)242213804
_z(OCoLC)663660427
042 _acopycat=LC copy cataloging
049 _aONUU
100 1 _aWindahl, Swen,
_d1942-.
245 1 0 _aUsing communication theory :
_ban introduction to planned communication /
_cSven Windahl and Benno H. Signitzer with Jean T. Olson.
250 _a2nd ed.
260 _aLos Angeles ;
_aLondon :
_bSAGE,
_c2009.
264 _aLos Angeles ;
_bSAGE,
_c2009
300 _ax, 302 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
504 _aIncludes bibliographical references (pages 273-291) and index.
505 0 0 _gIntroduction --
_tConceptual tools --
_tThe nature of communication planning --
_tNot all problems are communication problems --
_tCategorization of basic strategies --
_tMulti-step flow approaches [1]: the two-step model --
_tMulti-step flow approaches [2]: diffusion of innovations theory --
_tA network approach --
_tSystems theory perspectives --
_tSocial marketing perspectives --
_tCommunication campaigns: a meeting place for different approaches --
_tThe sender/communicator --
_tThe message --
_tThe medium --
_tThe audience --
_tEffects --
_gAfterword --
_gGlossary --
_gBibliography --
_gIndex.
520 8 _aShowing how theories relate directly to the practice and experience of planning effective communication, this new edition provides insights into the practical nature of communication theory.
650 0 _aCommunication planning.
650 0 _aMass media
_xPlanning.
700 1 _aSignitzer, Benno.
700 1 _aOlson, Jean T.
856 4 1 _3Table of contents
_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017012211&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
856 4 1 _3Table of contents
_uhttp://www.gbv.de/dms/weimar/toc/569753880_toc.pdf
_zKostenfrei
856 4 1 _3Table of contents
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