000 01366cam a2200361 a 4500
001 0000032176
005 20230921135730.0
008 070924s2008 enka b 001 0 eng
010 _a 2007938105
015 _aGBA680502
_2bnb
016 7 _a013557797
_2Uk
020 _a9781412903134 (pbk.) :
_c$33.49
035 _a15019595
035 _a(OCoLC)ocm71542426
040 _aUKM
_cUKM
_dBAKER
_dBTCTA
_dYDXCP
_dBWKUK
_dBWX
_dDLC
042 _acopycat=LC copy cataloging
050 0 0 _aP96.M34
_bK86 2008
082 0 0 _a302.23068
_222
100 1 _aKüng, Lucy.
245 1 0 _aStrategic management in the media :
_bfrom theory to practice /
_cLucy Küng.
260 _aLondon ;
_aThousand Oaks, Calif. :
_bSAGE,
_c2008.
264 _aLondon ;
_bSAGE,
_c2008
300 _a248 pages :
_billustrations ;
_c25 cm.
504 _aIncludes bibliographical references (p. [224]-239) and index.
650 0 _aMass media
_xManagement.
650 0 _aStrategic planning.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
908 _a221021
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _dlk11 2008-07-08; to SL
_elg08 2008-07-14 c. 1 to dewey
989 _a20230822095114.0
999 _c11872
_d11872