| 000 | 01627cam a22004092 4500 | ||
|---|---|---|---|
| 001 | 0000000034 | ||
| 005 | 20230921135732.0 | ||
| 008 | 050727s2002 xx 000 0 eng d | ||
| 020 |
_a9780273726227 : _c$ |
||
| 040 |
_aYour Holding Symbol _cYour Holding Symbol |
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| 100 | 1 | _aHollensen, S. | |
| 245 | 1 | 0 | _aGlobal marketing management. |
| 250 | _a7th ed. | ||
| 260 |
_aPearson : _bNew Delhi, _c2002. |
||
| 300 |
_axliii, 616 p. : _bill. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aDetails of global marketing environment, opportunities, programs and marketing strategy. | ||
| 591 | _a2005 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aGlobal Marketing _xManagement. |
|
| 650 | 7 |
_aMarketing _xManagement. _2sears. |
|
| 908 | _a050727 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c11893 _d11893 |
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