| 000 | 01155cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 0000019389 | ||
| 005 | 20230921135734.0 | ||
| 008 | 041214s2006 njum b a001 0 eng | ||
| 010 | _a2004029595 | ||
| 020 | _a0131457578 | ||
| 035 | _a(OCoLC)57283929 | ||
| 035 | _a.b59105471 | ||
| 040 |
_aDLC _cDLC _dYDX |
||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 049 | _aOSUU | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2006 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006. |
||
| 300 |
_axxxix, 729, [45] p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956-. |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 908 | _a100506 | ||
| 910 | _a&aq050606osupfw | ||
| 910 | _aMARS | ||
| 913 | _aN | ||
| 989 |
_a20230822095114.0 _a1430738153 |
||
| 999 |
_c11927 _d11927 |
||