000			01815cam a2200373 a 4500
001			0000019467
005			20230921135954.0
008			070724s2008 caumb b a001 0 eng
015			_aGBA771196 _2bnb
020			_a1412946867 (hbk.)
020			_a9781412946865 (hbk.)
020			_a1412946875 (pbk.)
020			_a9781412946872 (pbk.)
035			_a(OCoLC)170038301
035			_a(OCoLC)170038301
040			_aUKM _cUKM _dBTCTA _dYDXCP _dBAKER _dBWKUK _dBWK _dZWZ _dW2U
050		4	_aG155.A1 _bH825 2008
082	0	4	_a338.47910688 _222
100	1		_aHudson, Simon.
245	1	0	_aTourism and hospitality marketing : _ba global perspective / _cSimon Hudson.
260			_aLos Angeles ; _aLondon : _bSage, _c2008.
300			_axv, 467 p. : _bill., maps ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
650		0	_aTourism _xMarketing.
650		0	_aHospitality industry _xMarketing.
650		7	_aHospitality industry _xMarketing. _2sears.
908			_a111107
913			_aN
989			_a20230822095114.0
999			_c14011 _d14011