000			01935cam a22004454a 4500
001			0000022635
005			20231018145549.0
008			030327s2012 njum b a001 0 eng
020			_a9780273746102 _c$40
035			_a(OCoLC)51983249
040			_aDLC _cDLC _dYDX _dGHG _dBGU
042			_ac=Program for Cooperative Cataloging
050	0	0	_aHF5415.13 _b.U735 2004
082	0	0	_a658.8/4 _221
100	1		_aChaffey, Dave.
245	1	0	_aDigital marketing : _bstrategy, impemantation and practice / _cby Dave Chaffey.
250			_a5th ed.
260			_aEssex : _bPearson, _c2012.
300			_axxix, 698 p. : _bill. ; _c25 cm.
504			_aIncludes index.
505	0		_aIntroduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.
650		0	_aMarketing _xManagement.
650		0	_aElectronic commerce _xManagement.
650		0	_aInternet marketing.
650		0	_aConsumer behavior.
650		0	_aStrategic planning.
650		7	_aMarketing _xManagement. _2sears
650		7	_aElectronic commerce _xManagement. _2sears
650		7	_aInternet marketing. _2sears
650		7	_aConsumers. _2sears
650		7	_aStrategic planning. _2sears
700	1		_aChadwick, Fiona Ellis.
908			_a130130
913			_aN
989		7	_a20230822095114.0 _a1401800014
999			_c18147 _d18147