| 000 | 02494cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 1202976040 | ||
| 003 | OCoLC | ||
| 005 | 20240425135150.0 | ||
| 008 | 201001s2021 enka b 001 0 eng d | ||
| 020 |
_a9781529731989 _c$61.00 |
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| 020 | _a9781529731989 | ||
| 020 |
_a9781529731989 _q(pbk.) |
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| 020 | _a1529731984 | ||
| 020 | _z9781529737127 (ePub ebook) | ||
| 040 |
_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCF _dYDX _dOCLCO _dNZTOI |
||
| 050 | 4 |
_aHF6146.I58 _bT883 2021x |
|
| 100 | 1 |
_aTuten, Tracy L., _d1967- _eauthor. |
|
| 245 | 1 | 0 |
_aSocial media marketing / _cTracy L. Tuten. |
| 250 | _aFouth edition. | ||
| 260 |
_aLondon _bSAGE Publications _c2021 |
||
| 264 | 1 |
_aLondon ; _aThousand Oaks, California : _bSAGE Publications, _c[2021] |
|
| 300 |
_axiii, 466 pages : _bcolor illustrations ; _c26 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone. | |
| 520 | _a"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher. | ||
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects. |
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| 650 | 0 | _aInternet marketing. | |
| 700 | _aTracy L. Tuten | ||
| 776 | 0 | 8 |
_iebook version : _z9781529737127 |
| 942 |
_2lcc _cBK _eFourth edition _h6146.158 _iTUT _kHF _n0 |
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| 999 |
_c18757 _d18757 |
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