000			01680cam a2200313 i 4500
001			900684567
003			OCoLC
005			20240805102255.0
008			150105t20162016cau b 001 0 eng
010			_a2015000192
015			_aGBB551833 _2bnb
020			_a9781452276670 _c$77
035			_a(OCoLC)900684567 _z(OCoLC)893457078 _z(OCoLC)1167650382
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aBF637.P4 _bO54 2016
082	0	0	_a153.8/52 _223
100	1		_aO'Keefe, Daniel J., _d1950- _eauthor
245	1	0	_aPersuasion : _btheory and research _cDaniel J. O'Keefe, Northwestern University
250			_aThird edition
264		1	_aThousand Oaks, California : _bSAGE, _c[2016]
264		4	_c©2016
300			_axix, 387 pages ; _c24 cm
504			_aIncludes bibliographical references (pages 268-364) and indexes
505	0		_aPersuasion, attitudes, and actions -- Social judgment theory -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Reasoned action theory -- Stage models -- Elaboration likelihood model -- The study of persuasive effects -- Communicator factors -- Message factors -- Receiver factors
520			_a"This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion."
650		0	_aPersuasion (Psychology)
942			_2lcc _cBK _eThird edition _h637.P4 _iOKE _kBF _n0
999			_c19164 _d19164