000 01128cam a2200337 a 4500
001 0000008155
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008 910925s1991 enkm f a001 0 eng
010 _a91199268
020 _a0750600969
035 _a24791672
040 _aDLC
_cDLC
050 0 0 _aHF5415.13
_bM335 1991
082 0 0 _a658.8
_220
100 1 _aMajaro, Simon.
245 1 4 _aThe creative marketer /
_cSimon Majaro.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1991.
300 _a178 p. :
_bill. ;
_c24 cm.
490 1 _aThe Marketing series.
500 _a"Published in association with the Chartered Institute of Marketing.".
500 _aIncludes index.
650 0 _aMarketing
_xManagement
_xPsychological aspects
_xHandbooks, manuals, etc.
650 0 _aCreative ability in business
_xHandbooks, manuals, etc.
650 0 _aPsychology, Industrial
_xHandbooks, manuals, etc.
710 2 _aChartered Institute of Marketing.
830 0 _aMarketing series (London, England)
908 _a061020
913 _aN
989 _a20230822095114.0
_a1430738153
999 _c2192
_d2192