000 01249cam a22003734a 4500
001 0000010729
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007 co ugu
008 031015s2005 maumb b a001 0 eng
010 _a2003064164
020 _a0072833718 (alk. paper)
020 _a0071111026 (international : alk. paper)
035 _a(OCoLC)53285162
040 _aDLC
_cDLC
_dCIN
042 _ac=Program for Cooperative Cataloging
050 0 0 _aHF1416
_b.C375 2005
082 0 0 _a658.8/4
_222
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham.
250 _a12th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2005.
300 _axxxiii, 697 p. :
_bcol. ill., col. maps ;
_c29 cm. +
_e1 CD-ROM (4 3/4 in.)
440 0 _aMcGraw-Hill/Irwin series in marketing.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
908 _a070110
913 _aN
989 _a20230822095114.0
_a1430738153
999 _c2829
_d2829