| 000 | 00864cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 0000010737 | ||
| 005 | 20230921134800.0 | ||
| 008 | 970321s1998 ohum b a001 0 eng | ||
| 020 | _a0538876697 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)36656514 | ||
| 040 |
_aDLC _cDLC _dUKM _dOUC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.M3825 1998 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel, Jr., Roger Gates. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1998. |
||
| 300 |
_axxii, 462, [26] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942-. |
|
| 908 | _a070111 | ||
| 913 | _aN | ||
| 989 |
_a20230822095114.0 _a1430738153 |
||
| 999 |
_c2833 _d2833 |
||