| 000 | 01078cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 0000010834 | ||
| 005 | 20230921134803.0 | ||
| 008 | 020318s2003 njum b a001 0 eng | ||
| 010 | _a2002021433 | ||
| 020 | _a8129700638 | ||
| 035 | _a(OCoLC)49375454 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _ac=Program for Cooperative Cataloging | ||
| 050 | 0 | 0 |
_aHF5823 _b.W455 2003 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aWells, William, _d1926-. |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
||
| 300 |
_axxxii, 599 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944-. |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 908 | _a070201 | ||
| 913 | _aN | ||
| 989 |
_a20230822095114.0 _a1430738153 |
||
| 999 |
_c2889 _d2889 |
||