000 00897cam a2200289 a 4500
001 0000010897
005 20230921134805.0
008 840928s1984 njum b a00110 eng
010 _a83024751
020 _a0136050492
035 _a10208402
035 _a0412-51360
050 0 0 _aHF1009.5
_b.K39 1984
100 1 _aKeegan, Warren J.
245 1 0 _aMultinational marketing management /
_cWarren J. Keegan.
250 _a3rd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1984.
300 _axxii, 698 p. :
_bill.
440 0 _aPrentice-Hall series in marketing.
440 0 _aPrentice-Hall international series in management.
504 _aIncludes bibliographies and indexes.
650 0 _aExport marketing
_xManagement.
908 _a070207
913 _aN
989 _a20230822095114.0
_a1430738153
999 _c2928
_d2928