| 000 | 00858nam a22002652 4500 | ||
|---|---|---|---|
| 001 | 0000017815 | ||
| 005 | 20230921134829.0 | ||
| 008 | 090623s1999 xx 000 0 eng d | ||
| 020 |
_a0749429186 : _c$ |
||
| 040 |
_aYour Holding Symbol _cYour Holding Symbol |
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| 100 | 1 | _aSmith, P.R. | |
| 245 | 1 | 0 |
_aStrategic marketing communications : _bnew ways to build and intergrate communications / _cby P.R. Smith, Chris Berry and Alan Pulford. |
| 250 | _aRevised ed. | ||
| 260 |
_aLondon : _bKogan, _c1999. |
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| 300 |
_axii, 300 p. ; _ccm. |
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| 504 | _aIncludes bibliography and index. | ||
| 650 | 0 | _aStrategic marketing. | |
| 650 | 0 | _aCommunication. | |
| 650 | 7 |
_aCommunication. _2sears |
|
| 700 | 1 | _aBerry, P.R. | |
| 700 | 1 | _aPulford, Alan. | |
| 908 | _a090623 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c3318 _d3318 |
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