000 01278cam a22003974a 4500
001 0000018507
005 20230921134843.0
008 040809s2005 enkm b a001 0 eng
010 _a2004057632
015 _aGBA476770
_2bnb
019 _a56875898
020 _a0273685295 (alk. paper)
035 _a(OCoLC)56214738
035 _a.b59318946
040 _aDLC
_cDLC
_dUKM
_dBWKUK
_dOCL
042 _ac=Program for Cooperative Cataloging
049 _aOSUU
050 0 0 _aHF1416
_b.U85 2005
100 1 _aUsunier, Jean-Claude.
245 1 0 _aMarketing across cultures /
_cJean-Claude Usunier, Julie Anne Lee.
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times/Prentice Hall,
_c2005.
300 _axx, 573 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing
_xSocial aspects.
650 0 _aInternational business enterprises
_xSocial aspects.
650 0 _aIntercultural communication.
650 7 _aMultinational corporations
_xSocial aspects.
_2sears
700 1 _aLee, Julie,
_d1948-
908 _a091023
910 _a&iq050825
910 _aMARS
913 _aN
989 _a20230822095114.0
999 _c3561
_d3561