| 000 | 00914nam a22002652 4500 | ||
|---|---|---|---|
| 001 | 0000019601 | ||
| 005 | 20230921134908.0 | ||
| 008 | 100715s2008 xx 000 0 eng d | ||
| 020 |
_a9780273706328 _c$ |
||
| 040 |
_aYour Holding Symbol _cYour Holding Symbol |
||
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _ba European perspective / _cby Kevin Lane Keller, Tony Aperia and Mats Georgson. |
| 250 | _aed. | ||
| 260 |
_aHarlow, England : _bPearson Education, _c2008. |
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| 300 |
_axxiv, 829 p. ; _ccm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 650 | 7 |
_aBrand name products _xManagement. _2sears |
|
| 700 | 1 | _aAperia, Tony. | |
| 700 | 1 | _aGeorgson, Mats. | |
| 908 | _a100715 | ||
| 989 | _a20230822095114.0 | ||
| 999 |
_c3950 _d3950 |
||