000 01449cam a2200421 a 4500
001 0000019927
005 20230921134915.0
008 080818e200900 maumb b a001 0 eng
010 _a2008036578
019 _a286538574
020 _a9780073380988 (alk. paper)
020 _a0073380989 (alk. paper)
020 _a9780071288385 (pbk.)
020 _a0071288384 (pbk.)
035 _a(OCoLC)226356776
035 _a(OCoLC)226356776
_z(OCoLC)286538574
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dBWX
_dYDXCP
_dT2N
_dHEBIS
_dDEBBG
050 0 0 _aHF1416
_b.C375 2009
082 0 0 _a658.8/4
_222
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250 _a14th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2009.
300 _axxxi, 711 p. :
_bill. (chiefly col.), maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
650 7 _aMultinational corporations.
_2sears
700 1 _aGilly, Mary C.
700 1 _aGraham, John L.
908 _a100927
913 _aN
989 _a20230822095114.0
999 _c4054
_d4054