000 | 01449cam a2200421 a 4500 | ||
---|---|---|---|
001 | 0000019927 | ||
005 | 20230921134915.0 | ||
008 | 080818e200900 maumb b a001 0 eng | ||
010 | _a2008036578 | ||
019 | _a286538574 | ||
020 | _a9780073380988 (alk. paper) | ||
020 | _a0073380989 (alk. paper) | ||
020 | _a9780071288385 (pbk.) | ||
020 | _a0071288384 (pbk.) | ||
035 | _a(OCoLC)226356776 | ||
035 |
_a(OCoLC)226356776 _z(OCoLC)286538574 |
||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dBWX _dYDXCP _dT2N _dHEBIS _dDEBBG |
||
050 | 0 | 0 |
_aHF1416 _b.C375 2009 |
082 | 0 | 0 |
_a658.8/4 _222 |
100 | 1 | _aCateora, Philip R. | |
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
250 | _a14th ed. | ||
260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
300 |
_axxxi, 711 p. : _bill. (chiefly col.), maps ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
650 | 7 |
_aMultinational corporations. _2sears |
|
700 | 1 | _aGilly, Mary C. | |
700 | 1 | _aGraham, John L. | |
908 | _a100927 | ||
913 | _aN | ||
989 | _a20230822095114.0 | ||
999 |
_c4054 _d4054 |