| 000 | 00914cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 0000020039 | ||
| 005 | 20230921134917.0 | ||
| 008 | xxm a000 0 | ||
| 020 | _a0072539097 | ||
| 090 | _aHF5415.1 BEA | ||
| 100 | 1 |
_aBearden, William O., _d1945. |
|
| 245 | 1 | 0 |
_aMarketing principles & perspectives / _cWilliam O. Bearden,Thomas N. Ingram, Raymond W. Laforge. |
| 246 | 0 | _aMarketing principles and perspectives. | |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc2004. |
||
| 300 |
_ax1, 596 p. : _bill. ; _c29 cm. |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 908 | _a101102 | ||
| 913 | _a7 | ||
| 989 |
_a20230822095114.0 _a1430738153 |
||
| 999 |
_c4086 _d4086 |
||