000 00632cam a2200229 4500
001 0000020055
005 20230921134918.0
008 101102 xx 000 0
020 _a9788177588507
100 1 _aBatra, Rajeev.
245 1 0 _a Advertising management.
250 _a5th.
260 _aNew Delhi :
_bPrentice-Hall,
_cc2006.
300 _ax, 768p. : ill.
500 _aIncludes index.
650 0 _aAdvertising management.
700 1 _aMyers, John G.
700 1 _aAaker, David A.
908 _a101102
989 _a20230822095114.0
_a1430738153
999 _c4097
_d4097