| 000 | 01046cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 0000020548 | ||
| 005 | 20230921134929.0 | ||
| 008 | 050224s2006 enkmf b a001 0 eng | ||
| 015 |
_aGBA616963 _2bnb |
||
| 020 | _a0750667494 (pbk.) | ||
| 035 | _a(OCoLC)63186379 | ||
| 040 |
_aUKM _cUKM _dBAKER _dBWKUK |
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| 050 | 4 |
_aHD69.B7 _bD46 2006 |
|
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aDe Chernatony, L. _q(Leslie) |
|
| 245 | 1 | 0 |
_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2006. |
||
| 300 |
_axviii, 318 p., [20] p. of plates : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aPrevious ed.: 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aProduct management. | |
| 908 | _a110712 | ||
| 913 | _aN | ||
| 989 |
_a20230822095114.0 _a1430738153 |
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| 999 |
_c4292 _d4292 |
||