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035 _a(OCoLC)123113924
035 _a(OCoLC)123113924
040 _aUKM
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082 0 4 _a658.8342
_222
245 0 0 _aConsumer tribes /
_cedited by Bernard Cova, Robert Kozinets, Avi Shankar.
260 _aAmsterdam ;
_aLondon :
_bButterworth-Heinemann,
_c2007.
300 _axvii, 339 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarket segmentation.
650 0 _aConsumer behavior.
650 7 _aConsumers.
_2sears
700 1 _aCova, Bernard.
700 1 _aKozinets, Robert.
700 1 _aShankar, Avi.
908 _a111103
913 _aN
989 _a20230822095114.0
999 _c4469
_d4469