000 00875cam a2200277 a 4500
001 0000021353
005 20230921134950.0
008 970912s1998 enkm b a001 0 eng
010 _a97041435
020 _a9780471499978
035 _a(OCoLC)37663558
040 _aDLC
_cDLC
_dC#P
050 0 0 _aHF5415.13
_b.M3695 1998
082 0 0 _a658.8
_221
100 1 _aMcNamee, Patrick B.
245 1 0 _aStrategic market planning :
_ba blueprint for success /
_cPatrick McNamee.
260 _aChichester ;
_aNew York :
_bWiley,
_cc2000.
300 _axvii, 363 p. :
_bill. ;
_c24 cm.
440 0 _aCBI series in practical strategy.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
908 _a120206
913 _aN
989 _a20230822095114.0
_a1430738153
999 _c4587
_d4587