000			02935cam a22004334a 4500
001			0000021530
005			20230921134958.0
008			060501s2007 enkm b a001 0 eng
010			_a2006014545
015			_aGBA636017 _2bnb
020			_a0415382432 (hard cover)
020			_a9780415382434 (hard cover)
020			_a0415382440 (soft cover)
020			_a9780415382441 (soft cover)
035			_a(OCoLC)65468055
042			_ac=Program for Cooperative Cataloging
050	0	0	_aHF5415.32 _b.C6595 2007
082	0	0	_a658.8/342 _222
245	0	0	_aConsuming experience / _cedited by Antonella Carù and Bernard Cova.
260			_aLondon : _bRoutledge, _c2007.
300			_axvi, 203 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova -- Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini -- Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. Pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy -- Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani -- The blandness and delights of a daily object / Benoît Heilbrunn. Pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein -- The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo -- Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. Pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis -- How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi -- Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. Pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
650		0	_aConsumer behavior _xSocial aspects.
650		0	_aIdentity (Psychology)
650		0	_aConsumption (Economics) _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		7	_aConsumers _xSocial aspects. _2sears
650		7	_aIdentity (Psychology) _2sears
650		1	_aIdentity.
650		7	_aConsumption (Economics) _xPsychological aspects. _2sears
650		7	_aConsumers _xPsychology. _2sears
700	1		_aCarù, Antonella.
700	1		_aCova, Bernard.
908			_a120327
913			_aN
989		7	_a20230822095114.0 _a1401800014
999			_c4655 _d4655