| 000 | 01739cam a22004574a 4500 | ||
|---|---|---|---|
| 001 | 0000021543 | ||
| 005 | 20230921134959.0 | ||
| 008 | 071004s2012 enkm b a001 0 eng | ||
| 010 | _a2007041193 | ||
| 020 |
_a9780273740933 : _c$65.00 |
||
| 020 | _a0273706977 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)156831246 | ||
| 035 | _a(OCoLC)156831246 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK |
||
| 050 | 0 | 0 |
_aHF5415.127 _b.H66 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a5th ed. | ||
| 260 |
_aPearson Education ; _aLondon : _bFT Prentice Hall, _c2012. |
||
| 300 |
_axv, 578 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aTarget marketing. _2sears. |
|
| 650 | 7 |
_aMarketing _xManagement. _2sears. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicolaud, Brigitte. | |
| 908 | _a120327 | ||
| 913 | _aN | ||
| 989 | 7 |
_a20230822095114.0 _a1401800014 |
|
| 999 |
_c4662 _d4662 |
||