000			01898cam a2200361 a 4500
001			0000021655
005			20230921135003.0
008			100422t20102011caum a001 0 eng
010			_a2010017528
020			_a9781412953696 (pbk. : acid-free paper)
020			_a1412953693 (pbk. : acid-free paper) : _cDonation
035			_a(OCoLC)609305262
035			_a.b68678575
040			_aDLC _cDLC _dYDXCP _dUtOrBLW
049			_aOSUU
050	0	0	_aHF5414 _b.W44 2011
082	0	0	_a658.8 _222
100	1		_aWeinreich, Nedra Kline.
245	1	0	_aHands-on social marketing : _ba step-by-step guide to designing change for good / _cNedra Kline Weinreich.
250			_a2nd ed.
260			_aThousand Oaks : _bSAGE Publications, _c2010, c2011.
263			_a1010
300			_axiv, 309 p. : _bill. ; _c28 cm.
500			_aIncludes index.
505	0		_aSocial marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analyzing the problem, environment, and resources -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
650		0	_aSocial marketing.
908			_a120522
910			_aMARS
910			_anq101510osupfw _aMARS
913			_aN
989		7	_a20230822095114.0 _a1401800014
999			_c4708 _d4708