| 000 | 00948cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 0000022046 | ||
| 005 | 20230921135016.0 | ||
| 008 | 120822s2006 enkmf b a001 0 eng | ||
| 020 | _a9781856177733 | ||
| 050 | 4 |
_aHD69.B7 _bD46 2006 |
|
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aDe Chernatony, L. _q(Leslie) |
|
| 245 | 1 | 0 |
_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam : _bButterworth-Heinemann, _c2010. |
||
| 300 |
_axvi, 376 p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aProduct management. | |
| 908 | _a120822 | ||
| 913 | _aN | ||
| 989 |
_a20230822095114.0 _a1430738153 |
||
| 999 |
_c4867 _d4867 |
||