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008			111213s2010 njum ob w001 0 eng d
020			_a9780470598825 : _cUS$50
024	8		_a9786612687501
050		4	_aHF5415 _b.K68 2010
100	1		_aKotler, Philip.
245	1	0	_aMarketing 3.0 : _bfrom products to customers to the human spirit / _cPhilip Kotler, Hermawan Kartajaya and Iwan Setiawan.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axv, 188 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aFront Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.
650		0	_aMarketing.
700	1		_aKartajaya, Hermawan, _d1947-.
700	1		_aSetiawan, Iwan.
710	2		_aWiley InterScience (Online service)
776	0	8	_iPrint version: _aKotler, Philip. _tMarketing 3.0. _dHoboken, N.J. : Wiley, c2010 _z9780470598825 _w(DLC) 2010481994 _w(OCoLC)503640358.
908			_a130514
913			_aN
989		7	_a20230822095114.0 _a1401800014 _a1430738153
999			_c5236 _d5236