000			01112cam a2200301 a 4500
001			0000023284
005			20230921135042.0
008			850614e198600 nyumf a001 0 eng
010			_a 85014957
015			_aGB86-14584
019			_a13792664 _a38505813 _a692254296
020			_a007052730X : _cUS$15.00
020			_a0070527261 ((pbk))
050	0	0	_aHF5415 _b.R544 1986
100	1		_aRies, Al.
245	1	0	_aMarketing warfare / _cby Al Ries and Jack Trout.
260			_aNew York : _bMcGraw-Hill, _cc1986.
300			_aviii, 216 p., [2] leaves of plates : _bill. ; _c21 cm.
500			_aIncludes index.
520			_a"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
650		0	_aMarketing.
650		0	_aCompetition.
650		7	_aMarketing. _2sears
650		7	_aCompetition. _2sears
700	1		_aTrout, Jack.
989			_a20230822095114.0
999			_c5267 _d5267