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008			080225e200800 inum a001 0 eng
010			_a2008008356
020			_a9780470239599 : _c$20.00
050	0	0	_aHF5415.1265 _b.A75 2008
082	0	0	_a658.8/72 _222
100	1		_aArikan, Akin, _d1969-.
245	1	0	_aMultichannel marketing : _bmetrics and methods for on and offline success / _cby Akin Arikan.
260			_aIndianapolis, Ind. : _bWiley Pub., _cc2008.
300			_axxiv, 288 p. : _bill. ; _c24 cm.
490	1		_aSybex serious skills
500			_aIncludes index.
505	0		_aWith great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
650		0	_aInternet marketing.
650		0	_aMultilevel marketing.
650		7	_aInternet marketing. _2sears.
908			_a130919
913			_aN
989			_a20230822095114.0
999			_c5410 _d5410