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020			_a9780470888506 (pbk.)
020			_a0470888504 (pbk.)
042			_ac=Program for Cooperative Cataloging
043			_an-us---
049			_aOSUU
050	0	0	_aKF2980 _b.P65 2011
082	0	0	_a346.7304/8 _222
100	1		_aPoltorak, Alexander _q(Alexander I.)
245	1	0	_aEssentials of intellectual property : _blaw, economics, and strategy / _cAlexander I. Poltorak, Paul J. Lerner.
250			_a2nd ed.
260			_aHoboken, N.J. : _bWiley, _cc2011.
300			_axxviii, 292 p. : _bill., forms ; _c23 cm.
490	0		_aEssentials series
504			_aIncludes bibliographical references (p. 286-287) and index.
505	0		_aThe big three : patents, trademarks, and copyrights -- The supporting players : other types of IP : trade secrets and know-how, mask works, and noncompetition and nondisclosure agreements -- Protecting the fruits of your research and development -- Know what you have (IP audit) and what the other guy has (competitive intelligence) -- What is it worth? Putting a value on intellectual property -- Make more money by sharing (licensing) -- Corporate officers and directors beware : you can be liable for mismanaging intellectual property -- Enforcing your rights -- The fundamental things apply, as time goes by : intellectual property in cyberspace -- The patent portfolio and its effect on stock price -- How the courts have changed the patent law -- Patent reform.
520			_a"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "-- _cProvided by publisher.
650		0	_aIntellectual property _zUnited States.
650		7	_aIntellectual property _zUnited States. _2sears
700	1		_aLerner, Paul _q(Paul J.)
830		0	_aEssentials series.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/fy12pdf01/2010039904.html
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470888506.jpg
908			_a140612
910			_akwx
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