000			01749cam a22003854a 4500
001			0000024514
005			20230921135108.0
008			040413e200400 njum b a001 0 eng
010			_a2004008610
019			_a56728945
020			_a0471646563 (cloth)
035			_a(OCoLC)54966378
042			_ac=Program for Cooperative Cataloging
050	0	0	_aHG4751 _b.K68 2004
050	0	0	_aHG4751 _b.K68 2004
082	0	0	_a658.15/224 _222
100	1		_aKotler, Philip.
245	1	0	_aAttracting investors : _ba marketing approach to finding funds for your business / _cPhilip Kotler, Hermawan Kartajaya, and S. David Young.
260			_aHoboken, N.J. : _bWiley, _cc2004.
300			_aix, 246 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right!
650		0	_aVenture capital.
650		0	_aSmall business _xFinance.
650		0	_aNew business enterprises _xFinance.
650		7	_aVenture capital. _2sears
650		7	_aSmall business _xFinance. _2sears
650		7	_aNew business enterprises _xFinance. _2sears
700	1		_aKartajaya, Hermawan, _d1947-
700	1		_aYoung, S. David, _d1955-
908			_a141008
913			_aN
989		7	_a20230822095114.0
999			_c5680 _d5680