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008			140116s2013 enk|||||||||||s|||v|eng d
028	5	0	_a3568 _bHenry Stewart Talks
035			_a(HSTalks)HST3568
100	1		_aPan, Yue, _u(Associate Professor of Marketing, University of Dayton, USA) _4spk
245	1	4	_aThe helpfulness of user-generated product reviews _h[electronic resource] : _ba retailer ́ s perspective / _cYue Pan.
260			_aLondon : _bHenry Stewart Talks, _c2013.
300			_a1 online resource (1 streaming video file (29 min.) : _bcolor, sound).
490	1		_aPlanning and implementing a retail strategy
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The importance of user-generated product reviews -- What we ́ ve found from research -- Consumer psychographics that lead to consumers ́ review generating behavior -- Retailer-related factors that lead to consumers ́ review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aConsumer behavior.
650	0	0	_aConsumer goods _xEvaluation.
650	0	0	_aConsumer satisfaction _xEvaluation.
650	0	0	_aConsumers' preferences.
650	0	0	_aCustomer relations _xMarketing.
650	0	0	_aInternet marketing.
650	0	0	_aRetail trade.
650	0	0	_aStrategic planning.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pPlanning and implementing a retail strategy
856	4	0	_uhttp://hstalks.com/lib.php?t=HST178.3568&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST178&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c5742 _d5742