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007 vz|czazum
008 140116s2013 enk|||||||||||s|||v|eng d
028 5 0 _a3595
_bHenry Stewart Talks
035 _a(HSTalks)HST3595
100 1 _aEvans, Joel R.
_4spk
245 1 3 _aAn overview of strategically-focused retailing
_h[electronic resource] :
_bopportunities and challenges /
_cJoel R. Evans.
260 _aLondon :
_bHenry Stewart Talks,
_c2013.
300 _a1 online resource (1 streaming video file (45 min.) :
_bcolor, sound).
490 1 _aPlanning and Implementing a retail strategy
500 _aAnimated audio-visual presentation with synchronized narration.
505 0 _aContents: Retailing at a crossroads -- Evolution of retailing -- What retailing encompasses today -- Understanding consumer behavior -- Value-oriented retailing -- Opportunities and challenges -- Strategic benefits of SWOT analysis -- Applying the retailing concept -- Strategic planning process -- Organizational missions -- Goal setting -- Competitive advantages -- Retail organizations -- Human resource management -- Retail image -- Merchandising -- Technology -- Retail database management -- E-tailing -- Social media -- Global retailing.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aBusiness planning.
650 0 0 _aConsumer behavior.
650 0 0 _aRetail trade
_xManagement.
650 0 0 _aRetail trade
_xPlanning.
650 0 0 _aStrategic planning.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pPlanning and implementing a retail strategy
856 4 0 _uhttp://hstalks.com/lib.php?t=HST178.3595&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST178&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c5745
_d5745