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008			131019s2013 enk|||||||||||s|||v|eng d
028	5	0	_a3367 _bHenry Stewart Talks
035			_a(HSTalks)HST3367
100	1		_aKimmel, Alan J. _4spk
245	1	0	_aWord-of-mouth communication and opinion leadership _h[electronic resource] / _cAlan J. Kimmel.
260			_aLondon : _bHenry Stewart Talks, _c2013.
300			_a1 online resource (1 streaming video file (58 min.) : _bcolor, sound).
490	1		_aWhy we buy : understanding consumer behavior
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The power of consumer-to-consumer influence -- Case examples: Hush Puppies; The Hunger Games -- Defining word of mouth (WOM) -- Online vs. offline WOM -- Customer reviews -- What consumers are talking about and to whom -- Consumer influencers -- Opinion leadership process -- Means to identify influencers -- Converting consumers into advocates -- WOM motivations.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aCommunication in marketing.
650	0	0	_aCommunication _xTechnological innovations _xSocial aspects.
650	0	0	_aConsumer behavior.
650	0	0	_aInternet marketing.
650	0	0	_aMarketing _vCase studies.
650	0	0	_aMarketing _xManagement.
650	0	0	_aOnline social networks.
650	0	0	_aOral communication.
650	0	0	_aPublic opinion.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pWhy we buy
856	4	0	_uhttp://hstalks.com/lib.php?t=HST164.3367&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST164&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c5768 _d5768