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008 131019s2013 enk|||||||||||s|||v|eng d
028 5 0 _a3555
_bHenry Stewart Talks
035 _a(HSTalks)HST3555_1_2
100 1 _aPeck, Joann,
_u(University of Wisconsin-Madison, USA)
_4spk
245 1 0 _aPlease touch
_h[electronic resource] :
_bhow your sense of touch can influence marketing decisions /
_cJoann Peck.
260 _aLondon :
_bHenry Stewart Talks,
_c2013.
300 _a1 online resource (1 streaming video file (32 min.) :
_bcolor, sound).
490 1 _aWhy we buy : understanding consumer behavior
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Haptics -- Sensory -- Touch -- Consumer behavior -- Perceived ownership -- Psychological ownership -- Products that encourage touch -- Individual differences in touch -- Product category differences in touch -- Situational differences and touch -- Online shopping -- Motivation to touch.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aConsumer behavior
_xPsychological aspects.
650 0 0 _aConsumers
_xDecision making.
650 0 0 _aMarketing
_xPsychological aspects.
650 0 0 _aNew products
_xPsychological aspects.
650 0 0 _aSenses and sensation.
650 0 0 _aShopping
_xPsychological aspects.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pWhy we buy
856 4 0 _uhttp://hstalks.com/lib.php?t=HST164.3555&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST164&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c5780
_d5780