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008			120723s2012 enk|||||||||||s|||v|eng d
028	5	0	_a3158 _bHenry Stewart Talks
035			_a(HSTalks)HST3158_1_2
100	1		_aHamill, Jim, _u(Reader, University of Strathclyde, UK) _4spk
245	1	0	_aMarketing and the internet _h[electronic resource] : _bthe power of social media / _cJim Hamill.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (47 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Web 2.0/Social media -- Business/Marketing 2.0 -- The social media revolution -- Potential business benefits of social media -- Approach to social media -- Social media vs. social business -- Key things about social media -- Winners in social media -- Avoiding the road to nowhere -- The key to having a good conversation -- Being 'customer-led' -- Social media listening and its business benefits -- Where & what conversations to monitor -- Tools available to help -- Converting information into action -- Social media strategy and action plans.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aInternet marketing.
650	0	0	_aSocial media _xMarketing.
650	0	0	_aWeb 2.0.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pPrinciples of marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST139.3158&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST139&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c5879 _d5879