000 | 02234ngm a2200373 a 4500 | ||
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001 | 0000024794 | ||
005 | 20230921135121.0 | ||
006 | m c | ||
007 | cr|cna|||a|||| | ||
007 | vz|czazum | ||
008 | 120110s2012 enk|||||||||||s|||v|eng d | ||
028 | 5 | 0 |
_a2945 _bHenry Stewart Talks |
035 | _a(HSTalks)HST2945_1_2 | ||
100 | 1 |
_aBlythe, Jim. _4spk |
|
245 | 1 | 4 |
_aThe marketing environment _h[electronic resource] / _cJim Blythe. |
260 |
_aLondon : _bHenry Stewart Talks, _c2012. |
||
300 |
_a1 online resource (1 streaming video file (42 min.) : _bcolor, sound). |
||
490 | 1 | _aPrinciples of marketing : guidelines for effective practice | |
500 | _aAnimated audio-visual presentation with synchronized narration. | ||
500 | _aTitle from title frames. | ||
505 | 0 | _aContents: Classifying environmental factors -- Influence of Governments -- Economic factors in the environment -- Socio-cultural issues -- Technological factors -- Legal factors in the environment -- Environmentalism and the marketing environment -- Influencing the macro-environment -- The competitive environment -- The industry environment -- The customer environment -- Staff relationships -- Corporate culture -- Resource constraints. | |
506 | _aAccess restricted to subscribers. | ||
538 | _aMode of access: World Wide Web. | ||
538 | _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. | ||
650 | 0 | 0 | _aGreen marketing. |
650 | 0 | 0 |
_aMarketing _xLaw and legislation. |
650 | 0 | 0 |
_aMarketing _xSocial aspects. |
650 | 0 | 0 |
_aMarketing _xSociological aspects. |
830 | 0 |
_aHenry Stewart talks. _pMarketing & management collection. _pPrinciples of marketing |
|
856 | 4 | 0 | _uhttp://hstalks.com/lib.php?t=HST139.2945&c=250 |
856 | 4 | 2 |
_uhttp://hstalks.com/lib.php?t=HST139&c=250 _3Series |
908 | _a141013 | ||
989 | _a20230822095114.0 | ||
999 |
_c5907 _d5907 |