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007 vz|czazum
008 120110s2012 enk|||||||||||s|||v|eng d
028 5 0 _a2945
_bHenry Stewart Talks
035 _a(HSTalks)HST2945_1_2
100 1 _aBlythe, Jim.
_4spk
245 1 4 _aThe marketing environment
_h[electronic resource] /
_cJim Blythe.
260 _aLondon :
_bHenry Stewart Talks,
_c2012.
300 _a1 online resource (1 streaming video file (42 min.) :
_bcolor, sound).
490 1 _aPrinciples of marketing : guidelines for effective practice
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Classifying environmental factors -- Influence of Governments -- Economic factors in the environment -- Socio-cultural issues -- Technological factors -- Legal factors in the environment -- Environmentalism and the marketing environment -- Influencing the macro-environment -- The competitive environment -- The industry environment -- The customer environment -- Staff relationships -- Corporate culture -- Resource constraints.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aGreen marketing.
650 0 0 _aMarketing
_xLaw and legislation.
650 0 0 _aMarketing
_xSocial aspects.
650 0 0 _aMarketing
_xSociological aspects.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pPrinciples of marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST139.2945&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST139&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c5907
_d5907