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007			cr|cna|||a||||
007			vz|czazum
008			120110s2012 enk|||||||||||s|||v|eng d
028	5	0	_a2996 _bHenry Stewart Talks
035			_a(HSTalks)HST2996_1_2
100	1		_aMcDonald, Malcolm. _4spk
245	1	0	_aProfit, the role of world class strategic marketing planning _h[electronic resource] / _cMalcolm McDonald.
260			_aLondon : _bHenry Stewart Talks, _c2012.
300			_a1 online resource (1 streaming video file (45 min.) : _bcolor, sound).
490	1		_aPrinciples of marketing : guidelines for effective practice
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aBusiness planning.
650	0	0	_aMarket segmentation.
650	0	0	_aMarketing research.
650	0	0	_aMarketing _xPlanning.
650	0	0	_aStrategic planning.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pPrinciples of marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST139.2996&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST139&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c5915 _d5915