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007			vz|czazum
008			101007s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2679 _bHenry Stewart Talks
035			_a(HSTalks)HST2679
100	1		_aPage, Graham, _u(EVP, Consumer Neuroscience, Millward Brown, UK) _4spk
245	1	0	_aNeuroscience and newspapers _h[electronic resource] : _bleading edge evidence for the power of newspapers in combination with tv / _cGraham Page.
246	3	0	_aNeuroscience & newspapers
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (18 min.) : _bcolor, sound).
490	1		_aMagazine and newspaper advertising : how to harness the power of two dynamic and influential mediums
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aAdvertising _xPsychological aspects.
650	0	0	_aAdvertising, Newspaper.
650	0	0	_aNeuromarketing.
650	0	0	_aTelevision advertising.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pMagazine and newspaper advertising
856	4	0	_uhttp://hstalks.com/lib.php?t=HST86.2679&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST86&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6047 _d6047