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007			vz|czazum
008			080121s2009 enk|||||||||||s|||v|eng d
028	5	0	_a2102 _bHenry Stewart Talks
035			_aHST2102_1_2
035			_a001155944
040			_aKCL
100	1		_aEchevarne, Rafael, _u(Independent Consultant, Spain) _4spk
245	1	0	_aAir cargo _h[electronic resource] : _bthe neglected area / _cRafael Echevarne.
260			_aLondon : _bHenry Stewart Talks, _c2009.
300			_a1 online resource (1 streaming video file (39 min.) : _bcolor, sound).
490	1		_aAirport marketing : latest thinking on gaining a competitive edge
500			_aAnimated audio-visual presentation with synchronized narration.
500			_aTitle from title frames.
505	0		_aContents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
506			_aAccess restricted to subscribers.
538			_aMode of access: World Wide Web.
538			_aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650	0	0	_aAeronautics, Commercial _xFreight.
650	0	0	_aAirports _xMarketing.
650	0	0	_aFreight and freightage.
830		0	_aHenry Stewart talks. _pMarketing & management collection. _pAirport marketing
856	4	0	_uhttp://hstalks.com/lib.php?t=HST85.2102&c=250
856	4	2	_uhttp://hstalks.com/lib.php?t=HST85&c=250 _3Series
908			_a141013
989			_a20230822095114.0
999			_c6081 _d6081