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007 vz|czazum
008 080121s2009 enk|||||||||||s|||v|eng d
028 5 0 _a2098
_bHenry Stewart Talks
035 _aHST2098
035 _a001155943
040 _aKCL
100 1 _aLavelle, Bernard A.,
_u(Director of Sales, London City Airport, UK)
_4spk
245 1 0 _aAirline marketing
_h[electronic resource] /
_cBernard A. Lavelle.
260 _aLondon :
_bHenry Stewart Talks,
_c2009.
300 _a1 online resource (1 streaming video file (21 min.) :
_bcolor, sound).
490 1 _aAirport marketing : latest thinking on gaining a competitive edge
500 _aAnimated audio-visual presentation with synchronized narration.
500 _aTitle from title frames.
505 0 _aContents: Marketing to airlines and passengers -- London City Airport service features -- Objectives -- Strategy -- Method -- Research -- Journey purpose of London City Airport passengers -- Where do the passengers originate? -- Who do the passengers work for? -- Catchment areas -- Anticipating market demand -- Action.
506 _aAccess restricted to subscribers.
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
650 0 0 _aAeronautics, Commercial
_xMarketing.
650 0 0 _aAirports
_xMarketing.
830 0 _aHenry Stewart talks.
_pMarketing & management collection.
_pAirport marketing
856 4 0 _uhttp://hstalks.com/lib.php?t=HST85.2098&c=250
856 4 2 _uhttp://hstalks.com/lib.php?t=HST85&c=250
_3Series
908 _a141013
989 _a20230822095114.0
999 _c6082
_d6082